No-one in or embarking on a managerial career can afford to ignore a market that comprises one-fifth of the world's population, and an economy which will soon be the world's largest. Given the complexity and diversity of China this book provides knowledge, and a guide to further resources, of local cultures to help businesses tailor their strategies to local conditions. The book takes the reader through the processes of market entry, marketing and managing operations in the unique social and cultural context, and concludes with ''five pillars'' model of successful business in greater China. ''Doing Business in China'' is a general introduction to managing business enterprises in China. Aimed specifically at Western and non-Chinese businesses and managers, particularly those with limited experience of China, this book offers a general framework for understanding Chinese business culture, along with a guide for acquiring further knowledge on China. It will be a useful resource for students of international business and management, and practitioners alike. Contrary to global business paradigms, this book shows that business in China is different to business in the West, and explains why.