To be competitive, service providers cannot customize every installation but must simultaneously offer services that meet a wide range of perceived customer needs. This guide shows commercial service providers and equipment vendors how to build competitive service offerings for enterprise-specific needs. * Provides vital technical and business guidance to the service provider marketplace * Explains how to satisfy the customer's specific needs in data, voice, and/or video * Enables readers to gain the upper hand in submitting the most competitive service network bids and service level guarantees to customers