A truly extraordinary book, packed with usable information. A must have for anyone interested in complex fluids, from biochemists to material scientists and from food chemists to chemical engineers, whether in the academic lab or in the processing plant. Very clearly written, at a fairly advanced level, sometimes a little bit too concise (inevitable, covering such a wide area). May need to be supplemented, especially if used as a textbook for undergrads. But there is no doubt about it: this is "the" book on the subject.