The name says it all..."Winning Behavior". Pugh and Bacon provide real life examples of why behavior towards our clients cannot be turned on and off like a lightswitch. Their book expands on those studies to show why and how today's best companies have sucessfully developed an understanding of their clients needs amd made them "their own." WINNING BEHAVIOR shows why that understanding is crucial in today's highly commoditized world.

Pugh and Bacon walk through the finer points of what today's most successful companies do to exemplify Winning Behaviors. Evidence the large change in the contracting landscape today. Great names from the past that were once giants in industry are no longer. Why? Terry and David provide the answer. They lead you through why the companies that have endured are the ones that have subscribed to the principles David and Terry write about.

Winning Behavior truly is a "Must Read" for anyone wanting the insight into today's way of developing long-term relationship based clients. In order to develop that relationship, one must take the steps necessary to acheive the type of behavioral change required - Terry and David's book provide the roadmap!