In the second edition of "Capitalism at the Crossroads" Stuart Hart makes a very strong case for MNCs to start thinking about the bottom of the pyramid (BoP) and environmentalism as opportunities. The book, which is subtitled "Aligning business, earth and humanity", manages to cover the most significant global issues of our time - global warming, global poverty and terrorism - in a way that is comprehensive and insightful. Hart argues, in a very compelling manner, that to be successful tomorrow, the businesses of today need to embrace green practices and target the world's poor. As if that weren't enough, Hart goes on to provide unique guidelines for how businesses can go about transforming themselves. The title reflects Stuart's argument that businesses have a choice to make; they can invest to become the leaders of tomorrow, or they can continue to operate under the status quo and miss the next big wave of growth.



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