You know how you can just tell when people are the real deal? That's how I felt when I met Thom Hartmann at his book signing at Elliott Bay Bookstore in Seattle. He's genuine and shares his experience to help others.



"Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision" offers advice on how to speak with more impact and better results. He gives examples how conservatives use persuasive messaging like `exploring for energy' instead of drilling for oil' and how progressives can learn persuasive messaging to make sure their voice is heard. If you've ever wondered why a message seems so believable, Cracking the Code will guide you through the art and the science of effective communication.



The book is broken down in 4 sections. 1) Understanding the current worldview code and how to crack it. 2) Learning how feelings come first in communication 3) Being aware of the responses you're getting and adjust accordingly 4) Taking your skills into larger audiences.



If you're an activist, social entrepreneur, nonprofit professional or simply want to make a difference in the world, this book will help you get better results with less effort.