If the philosophy 'Who you know, what you know, and who knows you' can ever be considered true, it's in the music business. Every deal that goes down in the music business is almost always a direct result of a personal contact. From the well-known author of the very successful Networking in the Music Business, this book acts as a guide to making your personal strengths and relationships with others work for you in this unique industry. You'll learn the importance of connecting to others who share your aspirations, energies, and enthusiasm. You'll understand how to strategize your way to a successful career through personal relationships. Whether you're a professional or an aspirant in the music business -- a songwriter, recording artist, musician, composer, music editor, music educator, music publisher, DJ, publicist, PR expert, entertainment lawyer -- or if you plan on working with any of the above, this book is your key to developing the people skills necessary to achieve success in this billion dollar global industry.