Up Close & Personal?: Customer Relationship Marketing at Work
Paul R Gamble, Merlin Stone, Neil Woodcock, Bryan Foss, Paul R. Gamble
Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. ''Should be read by all marketing, sales, service and advertising practitioners.'' -- Marketing magazine ''Probably the most level-headed and clear-sighted picture of how markets can affect customer relationships.'' -- Database Marketing
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The book removed at the request of the copyright holder.
