How much should a pharmaceutical company invest in R&D for a new drug?
At what point do the costs outweigh the benefits of a new technology?
When should you abandon that oil-drilling project?
''Real options is an exciting but very challenging subject for many strategy and corporate finance practitioners. Real Options in Practice is an excellent book to get a structured and accurate overview of real options, their use and computation. Marion Brach has succeeded in striking a difficult balance between theoretical firmness and practical actionability: her book is easy to read without sacrificing the richness of a subject that is more and more important for investment decision-making.''
–Remy Schosmann, Partner, Corporate Finance, and global head of strategic options management at Ernst & Young
''Marion Brach makes applied option theory accessible to the practitioner without neglecting technical rigor. Any manager seeking a solid foundation in option concepts–and how to profit by them–should start with this book.''
–John L. McCormack, Senior Vice President
Stern Stewart & Company
