In 1989 I started a new kind of software company, and considering that I had no financial, business, nor management experience, things went fairly well. Indeed, we doubled revenue every year for the first five years and grew from 3 people to more than 60. Somewhere along the line we hit our first real management crisis, and I was given the assignment to read The Mythical Man-Month: Essays on Software Engineering, Anniversary Edition (2nd Edition) as a first step in understanding why our scheduling and deliverables process had become so protracted and precarious.



It was an eye opener, and it gave me my first real understanding of the fundamental limits of the industrial model. (Michael Pollan's The Omnivore's Dilemma: A Natural History of Four Meals was the second, and perhaps even more profound.) Thus, when I discovered that Brooks had written a new book to treat one of my favorite new topics--Design--I decided to order it right away. Then, while it was sitting in my shopping cart, I read through some of the comments, and though several of them spread doubt about the quality or validity of this latest effort, I decided that I would risk the purchase. And I am glad I did.



I recently gave a four star review to another book on the topic of design: Roger Martin's latest book The Design of Business: Why Design Thinking is the Next Competitive Advantage. I felt bad about doing so because there is so much to like about that book and so much I appreciate about Martin's teachings. But the book did not strike me as one the best possible treatment of the subject, so I gave it only four stars. By that measure, I'm giving The Design of Design: Essays from a Computer Scientist a full five-star rating because I believe he has met that criteria. His writing is economical, elegant, accessible, and authoritative. His stance is earnest and authentic. His examples are relevant and essential. And his topic is absolutely vital to the proper construction of our 21st century economy.



This is a book I will have to buy in bulk, and to give to the many people I meet in my daily work who need the conceptual reboot that it provides. I recommend it to anyone who needs or produces creative work in these early days of the 21st century, whether in the public, private, or academic sectors.