As with other 'Dummies' books this provides a pretty comprehensive overview of the subject. The authors are experienced professionals in the field and clearly have much expertise to share. The 'Dummies' books are laid out in an appealing and easy to digest way. Great to dip into for inspiration.

Simon Hazeldine Author of 'Bare Knuckle Customer Service', 'Bare Knuckle Selling' and 'Bare Knuckle Negotiating'