The Handbook of Persuasive Tactics presents in a clear and concise manner some 300 strategies of persuasion derived from research findings in communication, linguistics, pragmatics and related fields. Included are such tactics as cross-referencing, analogy, argument presentation, and humor. The book is user-friendly and includes an index which lists the persuasive tasks communicators might need to perform, such as setting the agenda, avoiding a subject or conceding a point.