Six Sigma -- the management strategy Jack Welch attributes GE's phenomenal success to -- is being implemented by many leading organizations looking for dramatic profit increases and improved customer satisfaction. But Six Sigma in production is less than half the story -- Six Sigma in design is where the money is. If you change a product after it is launched it will cost you 1,000 times more than if you made those changes during the design stage. Subir Chowdhury, the leading quality expert who introduced Six Sigma to the UK in his last book, has done it again. The current book attacks a company's problems at the product development stage and presents a revolutionary five-step process that takes a company all the way to Six Sigma.