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Integrated Capacity and Price Control in Revenue Management. A Fuzzy System Approach

Обложка книги Integrated Capacity and Price Control in Revenue Management. A Fuzzy System Approach

Integrated Capacity and Price Control in Revenue Management. A Fuzzy System Approach

Due to tough competition and increased customer-orientation, companies must improve their management of revenue objectives. In the context of a fluctuating demand and the unknown price behaviour of customers, the practice-oriented developemt of a revenue management approach for an integrated control of capacities and prices becomes essential.
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